Hi, I’m Isha Potdar, the hooman behind Shades of Pooch.
In my journey so far, I’ve been a designer, innovator, writer, and business operations associate in the pet care industry. But above all, I’ve always been a dog person. Starting Shades of Pooch has been a personal and heartfelt decision — one that brings together everything I love.
This community is lovingly dedicated to my dog Bruni, who passed away in December 2023 at the age of 16. She’s been my companion, my muse, and the quiet inspiration behind every role I’ve taken.
You can read her story here
My passion for building a dog community in Colchester stems from a simple wish — to always be surrounded by dogs and celebrate them in every form. I hope you enjoy being a part of this community as much as I love creating and nurturing it.